What we do

Our everyday actions consume energy and produce carbon dioxide emissions, for example driving a car, heating a home or flying. Offsetting is a way of compensating for the emissions produced with an equivalent carbon dioxide saving.

Creative Approach Marketing can calculate our client’s carbon footprint, effectively work out how to reduce it and then offset client’s past emissions through one of our carbon offset projects.

What is carbon offsetting?

Carbon offsetting involves calculating your emissions and then purchasing ‘credits’ from emission reduction projects. These projects have prevented or removed an equivalent amount of carbon dioxide elsewhere.

Due to the fact that greenhouse gases have a long life-span and tend to mix evenly in the atmosphere it doesn’t matter where gases are emitted in the world: the effect on climate change is the same. To make up for unavoidable emissions increases, e.g. heating your home, equivalent emissions reductions can be made elsewhere, meaning that the overall effect is zero.

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Will carbon offsetting solve climate change?

We acknowledge that carbon offsetting is not a cure for climate change but it can help raise awareness and reduce the impact of our actions. The most appropriate action to take is to reduce emissions.

Offsetting is a useful element of what we can all do to address climate change for several reasons:

•Providing the means to work out the emissions from our own activities helps raise awareness of our impact on climate change. Combined with reducing our emissions, offsetting can be used to address this impact.

•When done in a robust and responsible way, offsetting leads to a reduction in carbon dioxide emissions in the area local to the offsetting project, often in developing countries.

•Offsetting projects, such as those approved by the United Nations, provide a mechanism for investment in clean technology in the areas which lack it the most. Such investment can lead to the spread of low-carbon development across entire regions, further reducing climate change impact.

If you would like to know more please contact us at:
info@creative-approach.co.uk or call us on 01225 329363.