Discreet Personal & Corporate Fundraising

Discreet fundraising is proving to be one of the most sustainable ways of targeting an audience and creating a Donor Loyalty Ladder. It renders the other means of acquiring names, addresses and personal detail of interested members of the public virtually obsolete.

Our record of average donation achievement, gift aid inclusion, low complaint ratios and ongoing revenue streams are fine testimony to this approach. The approach focuses on understanding where the public affinity lies and communicating the Charity message in a respectful and unobtrusive way.

Discreet Fundraising • Campaign & Event Management • Creative Marketing

Fundraising Approach

Our method of attracting new supporters is built upon a tried and tested, unobtrusive approach. The approach being to promote the work of the Charity to the general public at carefully selected events and town centres.

Fundraising days may be any day of the week, although three-day weekends are preferred because of the more relaxed attitude of people at that time. Events often span several days and are actively encouraged as they provide a good opportunity to speak with high volumes of people brought together by a common aspiration.

When fundraising, the employees of Creative Approach Marketing are representatives of the Charity. They are selected primarily because of their people skills and passion for the organisation they are representing. They man a fixed stand, are dressed appropriately and are actively discouraged from using hard sale, ‘in-your-face’ techniques, in the interests of signing-up long term donors.

As people approach the stand they are greeted in a friendly manner, the work of the Charity is explained and they are invited to become a supporter. The Head Office acknowledgement process is outlined at the time, leaving the new supporter with a feeling of positive involvement with
the Charity.