Discreet Fundraising • Campaign & Event Management • Creative Marketing

Market Research

Creative Approach looks to deploy ground-breaking ways of communicating with the public. These are determined by the Charity cause and an assessment of exactly where the public’s affinity with the cause lies. From this ‘affinity equation’ a representative symbol that draws the individual to the cause is devised.

This is then used in a series of communications aimed at enhancing the branding of the Charity concerned. Clearly, the affinity equation is different for each Charity. The equation can be deployed in any of the following services:

•    Road Shows – regular fundraising method

•    Questionnaires – ascertain where public affinity lies

•    Market surveys – focused reports on specific topics

•    Leaflet distribution – scatter-gun introductions

•    Branding design and promotion:
      logos, leaflets, brochures

•    Press advertising and articles – complementing           
      social and political events

These may be undertaken, in parallel with, or separate to fundraising activity.

In addition, for those looking to operate an in-house fundraising team, Creative Approach will offer a range of consultancy services covering:

•    Planning and setting up an in-house team structure with job  
     definitions, responsibilities, operating targets and ongoing
     performance reviews

•    Recruitment profiles – outlining personal attributes and
     fundraising behaviour patterns required to build a successful
     team, followed by candidate interviewing and staff selection

•    Training and coaching - incorporating classroom training in
     fundraising techniques with mentoring and coaching ‘in the field’

•    Carbon Offsetting – enabling people to make an ongoing
     personal contribution in a practical way to the reduction of their
     individual CO2 emissions.